Vegan eyeshadow palettes with coordinated shades in a range of finishes designed to create iconic, soft-to-bold looks for all skin tones and eye colors.​​
Palettes come in a variety of finishes: sheer, sparkle, satin, shimmer, and matte.​
Formulated to be crease and fade resistant.​

Melt away makeup around the eyes with our Camomile Gentle Eye Makeup Remover
Our Camomile eye makeup remover gently cleanses, leaving the skin smooth and clean
Suitable for sensitive skin and contact lens wearers

HIGHLY PIGMENTED EYESHADOW: A high-pigment eyeshadow palette with a range of finishes—shimmer, matte, satin, and metallic—to match your mood
SMOOTH, SILKY TEXTURE: Blendable, colorful eyeshadow makeup that goes on smooth
ALL DAY, LONG LASTING: Your eye makeup look stays vibrant for up to 24 hours

HIGH INTENSITY EYE SHADOW: Ultra-creamy prismatic color with a polished crystal finish and a high level of pearl
ULTRA CREAMY TEXTURE: Looking for a blendable eyeshadow, Our suspended gel technology provides a bouncy texture and rich, pigmented color without fallout
COLORFUL & PRISMATIC EYE MAKEUP: Neutrals, smoky shades, and high-intensity brights in matte and shimmer finishes that suit your eye colors

Natural, organic creme eyeshadow that works well – our colors are richly pigmented, go on silky smooth, and blend easily and beautifully for all-day wear
Clean ingredients – 100% Natural Vitamins, Minerals & Pigments blended in a 99.7% Certified Organic Botanical Base
Rich colors – beautiful minerals and pigments from the earth help create exquisite, opulent color for each shade of our creme eyeshadow

Preps your eyelid for smoother, longer-lasting and crease-proof eyeshadow.
The ultra sheer nude color works to increase eye color longevity.
The lightweight liquid formula quickly absorbs into the skin for comfortable wear.

Lightweight Super-Stay eyeshadow sticks provide amazing color payoff without the fuss and fallout of traditional eyeshadow powders, making it easy to take your look from day to night.
Waterproof, smudge-proof, transfer-proof, and sweat-proof, this creamy formula contains soothing, smoothing ingredients like silk and aloe vera to ensure all-day comfort.
Available in a palette of 8 super-wearable shades, use across the eyelid, blend with other shades, or use as a kajal for a dramatic look.

Maybelline Instant Age Rewind Concealer: America’s Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use concealer
Anti-Aging Concealer: Turn back time with this anti-aging under eye treatment concealer infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas

THE WHO – WHO ARE YOU? : 16 eyeshadow color pallete instantly bring a Rock N’ Roll essence to your natural look. MUST-HAVE beauty palletes features brilliant pigments to guarantee you countless combinations.
FUN COLORS FOR YOUR LIDS: We’re giving you multiple new ways to get exposed and create any type of looks that will inspire jealous stares. ENHANCE your natural features with our ultra-pigmented powdered shadows.
SHIMMER, SATIN, CREAM & MATTE assortment to satisfy your creativity on the go. You can use it with any WET OR DRY brushes so you can shade, shadow, and out line your eyes, just like a real artist would do.